Inspired by nature, people and movement, but guided with science and facts, VIVOBAREFOOT’s ultimate goal is to create the perfect shoe – a shoe with zero biomechanical interference with the foot and zero impact on the planet.
Founded in 2012 by two seventh-generation cobblers, Galahad and Asher Clark, Vivobarefoot is based on one simple insight - barefoot footwear is sustainable footwear.
VISION: To reconnect people and planet.
PURPOSE: Inspire a world with less padding and more feeling.
GOAL: Create regenerative footwear and experiences to bring you closer to nature.
The human foot is a biomechanical masterpiece; when left to its own devices it can thrive doing everything from walking and running to jumping and dancing, but by cramming it in a modern shoe - cushioned, narrow and rigid - negates its natural strength and function. Our feet are our foundation connecting us to the earth, they should not be compromised.
All Vivobarefoot footwear is designed to be Wide, Thin and Flexible: as close to barefoot as possible. They promote your foot's natural strength and movement. Allowing you to feel the ground beneath your feet.
There is a powerful sensory connection between the feet and the brain and thus, our movement and place in the world. A Vivobarefoot shoe reconnects you to the world around you, literally bringing you closer to nature.
Vivobarefoot is a B Corporation(™) Certified business for good. B corp(™) are for-profit companies that use the power of business to build more inclusive and sustainable economy.
Companies in the B Corp community meet the highest verified standards of social and environmental performance, transparency and accountability.
These values are at the core of Vivobarefoot and everything they do.
But they also know that sustainability is no longer enough. Our sedentary, cushioned lifestyles are making us and the planet sick: we must take radical action to restore and regenerate health and the natural world.
Vivobarefoot footwear is designed wide, thin and flexible for natural strength and freedom of movement. They are made as close to barefoot as possible to connect you to the earth and feel the ground beneath your feet.
Combining ancient indigenous wisdom with modern innovation, their range consists of natural, biosynthetic and recycled material products of super minimalist design.
SHOES SHOULD LET YOUR FEET DO THEIR THING
Vivobarefoot aims to make the perfect shoe… perfect for feet.
- THIN (SENSORY)
Thin puncture-resistant soles allow the 200,000 nerves in each foot to provide your brain with the sensory feedback you need to move with skill. Thick cushioned soles reduce sensory feedback to your brain and don’t allow your feet to feel the ground. Resulting in clumsy unskilful movement like over-striding when you walk or run.
- WIDE (STABLE)
Wide shoes allow your toes—crucially, your big toes—to provide a stable base of support.
Tapered narrow shoes give you shoe-shaped feet reducing stability and restricting the natural splay and recoil of toes weakening the muscles and function.
- FLEXIBLE (STRONG)
A flexible, wide foot-shaped shoe allows your muscles and tendons to load, splay and recoil putting a natural spring in your step. Supportive and/or rigid shoes cramp your feet and restrict the natural range of movement weakening the muscles and fascia.